Ambreh Home
- Retail Design
- Store Planning
- Visual Merchandising
Design thinking | Market sensitization | Service design
Home Is Not A Place, It's A Feeling!
The Brief
'Ambreh' a Surat based manufacturer & exporter of home textiles & linen wanted to foray into organized retail on home ground with a vision of building a formidable brand offering design style and quality bed and bath linen to the discerning Indian consumer
Challenges
Research & surveys indicated a domestic market with a fair share of home linen brands and products jostling for space yet glossing over the actual needs and buying behaviour prevalent in the category.
Approach
This insight prompted us to envisage an ideal & comfortable shopping environment for a product line that is synonymous with warmth, comfort and personal style statements. We then pivoted our design ideas around this ideal environment and wove a concept keeping the urbane, metropolitan buyer in mind by taking cues from emerging home and fashion trends.
