Ethnix by Raymond
- Retail Design
- Visual Merchandising
- Training & Guidelines
Creative thinking | Market sensitization | Business understanding | Collaboration
Traditional At Heart Urbane In Expression
The Brief
'Ethnix' by Raymond, a men's wear brand is on a path to establish its nation-wide presence through its exclusive brand outlets (EBOs) in a market that is thriving with a plethora of regional and local players.
The brand reached out to us to conceptualize and co-create the spatial and experiential aspects with the in-house store planning team, An important consideration was that the look & feel necessarily need to be flexible for adaptation across locations.
Challenges
To create an identity with deep linkages to Indian culture & heritage yet with a modern take, such that it caters to the young millennial man. Certainly a tough yet interesting task!
Approach
After intensive research, we — the in-house team and NVISAGE arrived at a fairly unexplored juncture in Indian design expression, that of seamlessly blending traditional forms and patterns in a clean, fuss-free, almost fusion-like fashion that was inspired by modern minimalism.
