Cenzer Industries Ltd 1
- Retail Design
- Brand Storytelling
- Art Installations
Design thinking | Research & Positioning | Simplifying complexities
Temporary Art Permanent Impressions
The Brief
'Cenzer,' known for their Retail Lighting Solutions approached NVISAGE with a vision of an "explosive brand exhibit," showcasing the possibilities of lighting to give one a visual experience, rather than the classic fixture & plinth design with written communication. The booth was to be in none other than the city's premium & most recognized expo-convention in the organized Retail Industry in India.
Challenges
Visitors would be stalwarts from the Retail Industry, both Indian and International — well traveled and well informed of the nuances of brands, their behind-the-scenes strategies and their design philosophies, Wowing them would be a colossal task in itself.
Approach
We dabbled with several ideas before hitting upon the co-relation between 'Light' and 'Colour'. One cannot exist in the absence of the other. And what better way than to present a color spectrum against a black and white background. The idea of a 'lightbox' spilling light was apt.
