Cenzer Industries Ltd 1
- Retail Design
- Brand Storytelling
- Art Installations
Design thinking | Research & Positioning | Simplifying complexities
Temporary Art, Permanent Impressions
The Brief
'Cenzer,' OEM for Retail Lighting Solutions approached NVISAGE to create a Window Display for an industrial expo, a brief that NVISAGE transformed into a vision of an "explosive brand exhibit," when we uncovered the unstated needs of their target audience.
The new direction showcased the the experiential impact of the lighting, rather than the classic fixture & plinth design. This booth was to be in none-other-than the city's premium & most recognized expo-convention in the organized Retail Industry in India.
Challenges
Booth visitors would be Indian and International stalwarts from the Retail Industry — well traveled and well informed of the nuances of retail brands, aware of behind-the-scenes strategies and retail design philosophies, WOWing them would be a colossal task in itself.
Approach
We dabbled with several ideas before hitting upon the co-relation between 'Light' and 'Colour'. One cannot exist in the absence of the other. And what better way than to present a color spectrum against a black and white background. The idea of a 'lightbox' spilling light was apt.
The Impact
The most instagrammed and recognizable booth of the industry, it garners industry recall several years down the line.
