Cenzer Industries Ltd 2
- Retail Design
- Brand Storytelling
- Art Installations
Design thinking | Research & Positioning | Simplifying complexities
Food That Is Fashionable, Fashion That Is Edible
The Brief
Existing client 'Cenzer' was clear about taking forward the previous year's exhibition booth theme through stimulating installations depicting the color wheel. Excitingly, the client had an addition to that brief showcasing Food, alongside Fashion with the intention of entering the fast growing Food Industry, especially Hypermarkets.
Challenges
Who will pay attention to a cart of apples and oranges kept next to a fashion installation?
Visitors to the previous year's exhibit — stalwarts of the Indian Retail Store Design — were already wowed with NVISAGE's installation. We had to raise the bar, exceed last year's splendid performance and do justice to both ‘Food’ & ‘Fashion’
Approach
Retaining the concept of light with color, now a signatory trademark of Cenzer, we decided to make food as ‘exciting’ as fashion, A herculean task indeed. Research yielded nothing, while the budget limitation added yet another twist.
'True color' a colloquial term used for measuring the CRI (Color Rendering Index) in a light fixture was the central theme that would showcase a minaturized fashion line inspired by the form and color of food sitting alongside food that was dressed to the hilt.
